As most Greenies know, there are some items on the less than desirable list. Things like extraneous packaging or superfluous content within items. The added waste will get thrown away, and yes, many times recycled, but it still causes the entire system to be weighed down by its mere presence.
First the extra has to be manufactured and often this is by use of all new, virgin materials. Next it will be packaged up and shipped causing added poundage on sometimes very overloaded trucks. Finally it will be purchased and disposed of, only to cycle back around by the consumer.
Well what if that little extra was taken out of the equation entirely? What if there was a way to create the original item without the added resource of the add-on? This is exactly the question the makers of Scott Brand Tissue asked when they, no pun intended, rolled out their pilot tubeless toilet paper rolls back in October!
As a company who strives to keep their eye on the planet, their cardboard inserts were already created out of 100% recycled content. Additionally, the company strives to recycle all the waste water that the paper products utilize while in their creation phase and they have actively put programs in place to strive for zero landfill waste from their facilities. Not to mention they aim towards energy conservation in the manufacturing process wherever possible and share their entire process freely with the public here.
Not bad for a company that produces â€˜one and done’ paper products, but for them it simply wasn’t enough.
According to the press release by parent company Kimberly-Clark, Scott was the first ever manufacturer to put toilet tissue onto a cardboard tube over 100 years ago so they’re pretty excited to be the first to remove the insert and go tube free!
Over 85% of consumers interviewed admitted to not recycling the little tube. And it many not seem like much but the introduction of this product is slated to save over 160 million pounds of waste from being added to landfills nationwide, just because of that teeny little insert alone. We recycle ours so I’m happy to be the exception as opposed to the norm but clearly the norm was winning this battle.
But hopefully not for long!
Currently being test marketed at Walmart and Sam’s Club Stores only, the pilot program is a way to enhance the experience of the consumer in these stores while helping to propel their own Green initiatives as well. A win-win.
I know that the big box stores get a bad rap sometimes and it is truly understandable to want to avoid them, especially as independent artists and entrepreneurs like we have in this group. But (and this is a big but!) if big name companies like Scott are looking to reach a sector of the market that has less interest in the planet than ensuring their family has food in their bellies, and they can do just that in stores like Walmart or Sam’s Club then I for one am all for it!
These stores exist because their prices are low and in tough times like these, sometimes a low price trumps everything else. So if they’re going to stick around anyway they might as well get a little planet friendly in the process! The good news for most families is that the price for tubeless tissue will not be more expensive than its sister product with the insert. Kimberly-Clark states that the price will remain the same.
As a family on the edge ourselves we have been known to frequent one of these stores for our grocery shopping as it tends to save us over $30 every trip. For our little family that adds up to almost $1500 at the end of the year and that money is quite vital to our survival here in the all too expensive northeast sector of the United States. Next time we need toilet tissue and find ourselves in this store I fully intend to give this new Scott Brand a try.
How about you? How do you feel about the reduction of cardboard from the toilet tissue market, and do you recycle or reuse the tube in your house? What about other cardboard items? Tell us about it!
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