Once Upon a Time by PeacesofIndigo
For many people, talking about themselves is a very difficult. This makes the blank white canvas of the Etsy profile page a dreaded space for Etsy sellers. However, the profile is one of the biggest opportunities in your shop. This is where your true personality can come through and you can tell the stories to promote what makes your shop unique. The profile provides a “glimpse behind the curtain” to see the person (or persons) behind the products.
We are all passionate about our art and our shops. We have intriguing stories to share and the profile is just the place to do that. While everyone will take a different path in covering the blank canvas of the profile page, here are some tips and hints that can help you through the process.
Where to Begin – Inspiration
Before you dive right into the process of writing your profile, step back and seek out some inspiration. Pick a handful of Etsy shops that you admire and read their profiles. What do you like? What would you do differently? Consider printing a few of your favorites out and leveraging their ideas as you write your profile. Keep in mind that you can never “copy” a profile. Your art, your life, and your experiences are uniquely your own. Even if you use content that is similar to another Etsy seller, your story will never be a copy of their story.
Brainstorm Your Content
Now that you are inspired, ease into the process by brainstorming content that you could use. Using this process allows you to get a lot of ideas out and not feel committed to including them in your actual profile. One easy brainstorming method is to just start answering questions as if someone is in the room asking you live. Here are a few to consider:
- Tell me about yourself – education, family, interests, etc.
- What do you make?
- What materials do you use?
- How are your materials eco-friendly?
- What is your creative process like?
- What do people usually ask you about your work?
- How did you get started?
- What inspires you?
- What do you enjoy most about your art?
- Why is being eco-friendly important to you?
There are many more things you could probably ask yourself. Write down those you think of and get your ideas on paper. As you look to create the actual draft of your profile, you can work with your responses almost like you are an editor vs. thinking of the process as the dreaded “writing about myself”.
What to Include
Some would say the answer here is obvious – include information about yourself. Yes, that’s the simple answer, but there is definitely a lot more to consider. The goal of your profile is connect with shoppers on a personal level to help move them from considering your products to wanting to purchase your products. Here are the elements that feel like they should be “required” for a good profile.
- Your name – While some will consider this obvious, there are many Etsy sellers who do not include their name in their profile. Some have concerns with privacy and don’t want to include their name – which is fine and possibly very smart. However, if you are in that camp, you might consider making up a name to include. As odd as that might seem, the benefit is that it provides your shopper a “real person” to connect with. Every time I encounter a shop that has no name in the profile, I end up in this really weird place when I go to send them a convo. Do I just say “hello”? Just write the note with no greeting? Unlike a big business, I know I’m working with a person on the other end, I want to greet that person properly and call them by name (even if it isn’t their real name!).
- Your Story – Each of us will have a different story. Some will focus on what inspires us, others will focus on our family, others on the process they use to create their product, and we’ll all include information about what we sell. Whatever your story, ensure it is included in your profile.
- Your Links – Many Etsy sellers have blogs, Facebook pages, Twitter accounts and more.
What NOT to Include
Just like there are some things that should be included in your profile, there are a few things that you might want to leave out:
- Lots of Details – Try to keep the profile short and concise. With too much content, readers may not read.
- Shop Policies – Instead of including all your policies in your profile, consider a link to your policies page.
- Time Sensitive Information – You may forget to update your profile on a regular basis and having outdated information there won’t send the right message to your shoppers.
- Mistakes – Make sure you proofread carefully. The last thing you need is a misspelled word to signal a lack of attention to detail or quality issues to a perspective customer.
Writing a Draft
You have some inspirational profiles, some answers to your questions, and a clear idea of what to include and not include in your profile. Now, it’s time to put pencil to paper….or fingers to keyboard! The best thing to do is just write – don’t think too hard, just write the first draft.
Start with a lead in paragraph that introduces you and gets across your key difference. From there, consider a story. Many possibilities are out there – how you started your craft, what inspires you, your family, your mission / values, etc. After your story, provide some additional details and be sure to mention why they should consider buying from your shop. Ensure they leave the profile thinking “this artist perfectly fits me”.
Close the profile with links to shop policies, websites, and social media links. If you have any recent media, that can also be a great link to demonstrate you, and your products, are in the news.
After you have a draft that you are comfortable with, enlist some friends to give you some feedback. Others will often find it easier to identify your strengths and differences than you do. They will be able to read your draft and provide feedback that makes it even stronger. Don’t be afraid to ask them questions like “are my key qualities shining through?”, “what is the main message you take away?”, and “does it sound too much like an advertisement?”.
Reviewing and Updating
Every few months it’s a good idea to go back and take another look at your profile. You may see things you want to change, links you need to add, or media stories that should be highlighted. The great thing about Etsy is that your shop is always fluid and changing. You have the opportunity to adjust the profile as you have new ideas and thoughts. Just make sure you aren’t shy in your description. This is the place to shine, define who you are as an artist and stand apart for your unique perspective.
So, go create an awesome profile that is uniquely you!
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