Now that Team EcoEty is in the spotlight with our latest feature in Sprint’s New Green ID Pack for Android, it’s time to step-up our game. Over the past few weeks, my fellow co-editor, Lori of OneShadeGreener, has offered some great tips focused on helping define your brand, in her posts “Your Profile Tells Your Story“, “Avatar – Simple Image, Complex Decisions“, and “Discovering Your Visual Identity“.
Today, let’s take it one step further and talk about Etsy Shop Policies. According to Etsy Help, “Your Shop Policies page provides information shoppers need to know in order to make an informed purchase from your shop.”
For this post, I decided to checkout Etsy shops policies at random to include EcoEtsy team member shops and non-member shopss. I was surprised at the number of shops that have not established their shop policies or have extremely vague policies.
Ok, people, your policies are an important part of your overall business. They help your prospects and current customers understand how you operate your business, handle payments, shipping and returns, and answer questions they may have about your shop. Basically, it helps customers get an idea of what to expect when they do business with you.
To set your shop policies logon to your Etsy shop and go to “Shop Settings” > “Info & Appearance” > “Policies” tab. Let’s take a look at each policy section and get some ideas on the type of information you may want to include:
You can use this section to share a bit about your products, your thoughts on your products and your shop, etc. Be sure to keep it short, sweet and positive. I personally use this section to share my personal philosophy regarding my products.
Let your customers know your preferred payment method – in my case it’s Paypal. Let them know when you expect payment – i.e. immediately, within 24-48 hours or other.
Since Paypal is my preferred method, I include the following in my payment section, to help buyers understand that they don’t need a PayPal account to pay for their purchase using this method:
My preferred method of payment is PayPal. Don’t have a PayPal account? No worries! Signing up for a PayPal account is OPTIONAL. This means you can complete your payment first, and then decide whether to save your information in a PayPal account for future purchases. Simply choose to pay via PayPal and then just use your Visa or Mastercard to pay without creating an account. EASY, PEASY!
Use this space to offer your customers information on how you will handle the shipping of their order. Some of the details you can supply can include:
- How long after placing an order can they expect their item to ship.
- Which shipping company do you use and do you ship 1st class mail, priority mail, USPS ground, FEDEX ground, etc.
- Do you offer faster shipping? If you do, do you overnight or offer 2nd or 3rd day air and at what cost and how to they request faster shipping?
- Do you offer gift wrapping?
- Do you offer International Shipping? If you do, what are your rules for shipping Internationally? How do you handle customs, etc.
Be sure to give your customer as much information as possible so they understand what their options are, if any.
Refunds and Exchanges
Let potential and current customers know if you offer refunds and/or exchanges or if all sales final. As a customer, I’d like to know this. For some it’s not as important, for others it’s paramount. Be sure to keep this section positive and upbeat and make sure to cover the basics. You can use a simple statement such as:
If you are unhappy with the product for whatever reason, please contact me to arrange a return and refund. Shipping fees are non-refundable.
I do recommend, adding a bit more detail, such as:
- How many days after purchase will you issue a refund?
- Will you issue a full or partial refund or will you only offer an exchange?
- If an exchange, does it have to be for the same product? or will you allow a product of equal or lesser value?
If you don’t offer refunds or exchanges, be sure that you are straight-forward but kind. You can say something like:
Due to the nature of our products, we are unable to offer refunds or exchanges. Be sure to make your selections carefully.
I recommend you use this section to detail any information you need to convey regarding custom orders and wholesale orders. What your payment policy is for custom orders and average turn around time and/or procedures for custom orders.
If you offer wholesale, do you have a minimum opening order? How much does a customer need to spend for their order to be considered a wholesale order? Do you require a minimum per piece? Do you offer private label or branded products?
If you don’t offer wholesale or custom orders, you can use this section as a general F.A.Q. to help answer any questions you would anticipate your customers to have.
When outlining your shop policies, be sure to read and re-read your policies to ensure they make sense. Have a friend, family member or team member read your shop policies for cohesiveness and grammar.
Etsy offers some great tips that will help you create your shop policies. If you feel a bit stuck, check out other shop policies on Etsy and borrow concepts that apply to you, just make sure to adapt them to your shop and your shop philosophy.
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