Today I am going to introduce you to Project Wonderful, a blogvertising site that kicks butt. In past posts I’ve offered some awesome tips, which included a blurb about Project Wonderful, but today I’ll expand on the topic. If you’ve never heard of Project Wonderful let me share some of the awesome features it boasts, the site uses an infinite auction model, which means you can decide how much you will pay for an ad, the number of sites and types of blogs/sites you would like to advertise on, and the number of days you want to advertise.
Project Wonderful is free to join, but you do have to pay for each campaign you run. However, you can actually run an effective campaign for only $1 a day, $5 a week. I love that I can run a campaign with as little as $5 and get a nice amount of traffic with little effort. I personally don’t like spending tons of time and money getting people to my shop. I’d rather invest the money into converting them to customers by offering awesome products that will make them want to buy.
To get the most bang for your buck, you should create an ad campaign which will automate the bidding process in Project Wonderful’s infinite auction setup. I bid on over 300 blog sites with my campaigns, managing these manually would require I either clone myself or hire an intern. I’d rather set it and forget it.
Let’s take a look at my list of Project Wonderful ad campaigns. In the picture below you’ll see that I’m running 3 campaigns. From left to right you see the campaign name in bold letters, the orange block are my max bids, daily budget, overall budget for each campaign, amount spent today and total spent. In the blue block, you’ll see number of “hits” in green which in this case means impressions, under that are the number of clicks (also in green) the specific ad has received, along with cost per impression, cost per click and click-through rate in purple. At a glance I can see how each of my campaigns are performing.
“So, Myra. How does one get started with Project Wonderful?”
I thought you’d never ask, let me tell you how:
1. Create an Account
First, you’ll need a Project Wonderful account, just visit the site and sign-up. It’s free. ( A word for all your Etsy shop owners with blogs, you can also monetize your blog using Project Wonderful, more on that in a different post).
2. Create an Ad
The site does offer an Ad Templates page which you can access here with your Project Wonderful account. Use the Ad Template as a guideline for creating your ads. You will need image editing software such as Photoshop. Don’t have image editing software? No Worries! Check out my favorite online image editor site: http://www.pixlr.com – it’s just like Photoshop but unlike Photoshop, IT’S FREE and you don’t have to download a thing, it’s all online. PLUS, you can create a button using one of your Etsy shop images with a few clicks of a mouse.
I find that most blogs offer 125×125 ad space. I personally created several different ads and I weeded out the riffraff based on their performance. Ultimately, I ended up with some ads that seemed to be effective.
3. Fund Your Account
Yes, you have to fund your account before you can run a campaign. Click on “My Account” and select “My Funds” from the menu. Type in the amount you want to add to your account and click “Add Funds”. This will take you to PayPal where you will submit a payment to fund your account.
4. Search for Places to Bid
Before you can create a campaign you have to find places you will want to bid on ad space. To begin click on “Advertising” then select “Search for new places to bid”, this will launch a screen that will look like the one below:
The trick here is to click on all the blue tabs and fill in your search requirements. You have to make decisions regarding regions where you want your ad to appear, how much you want to bid, etc. After you have completed the info, click the Search button and a list of blogs will appear – you should come up with about 100 – 1,000. All of these blogs are offering ad space on which you can bid.
5. Create a Campaign
From the above search we are just interested in the actual number in our search result. In the case of the search results below there are 377 results returned.
Keep that number in mind, now we’ll simply click “bid on these sites with a campaign.Be sure to click on all 4 sections of the new campaign setting before clicking next.
I’ve created a short tutorial video to help you get started, be sure to check it out and leave your comments.
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