{Business Tips} Blogvertising with Project Wonderful

Today I am going to introduce you to Project Wonderful, a blogvertising site that kicks butt.  In past posts I’ve offered some awesome tips, which included a blurb about Project Wonderful, but today I’ll expand on the topic.  If you’ve never heard of Project Wonderful let me share some of the awesome features it boasts,  the site uses an infinite auction model, which means you can decide how much you will pay for an ad, the number of sites and types of blogs/sites you would like to advertise on, and the number of days you want to advertise.

Project Wonderful is free to join, but you do have to pay for each campaign you run.  However, you can actually run an effective campaign for only $1 a day, $5 a week.   I love that I can run a campaign with as little as $5 and get a nice amount of traffic with little effort.  I personally don’t like spending tons of time and money getting people to my shop.  I’d rather invest the money into converting them to customers by offering awesome products that will make them want to buy.

To get the most bang for your buck, you should create an ad campaign which will automate the bidding process in Project Wonderful’s infinite auction setup.  I bid on over 300 blog sites with my campaigns, managing these manually would require I either clone myself or hire an intern. I’d rather set it and forget it.

Let’s take a look at my list of Project Wonderful ad campaigns.  In the picture below you’ll see that I’m running 3 campaigns.  From left to right you see the campaign name in bold letters, the orange block are my max bids, daily budget, overall budget for each campaign, amount spent today and total spent.  In the blue block, you’ll see number of “hits”  in green which in this case means impressions, under that are the number of clicks (also in green) the specific ad has received, along with cost per impression, cost per click and click-through rate in purple. At a glance I can see how each of my campaigns are performing.

“So, Myra.  How does one get started with Project Wonderful?”

I thought you’d never ask, let me tell you how:

1.  Create an Account

First, you’ll need a Project Wonderful account, just visit the site and sign-up. It’s free. ( A word for all your Etsy shop owners with blogs, you can also monetize your blog using Project Wonderful, more on that in a different post).

2. Create an Ad

After you have your account, you will want to spend some time creating ads you will use in your Project Wonderful ad campaigns.  Your ads should be one of a few of the accepted sizes.

The site does offer an Ad Templates page which you can access here with your Project Wonderful account.  Use the Ad Template as a guideline for creating your ads. You will need image editing software such as Photoshop.  Don’t have image editing software? No Worries! Check out my favorite online image editor site:  http://www.pixlr.com – it’s just like Photoshop but unlike Photoshop, IT’S FREE and you don’t have to download a thing, it’s all online.  PLUS, you can create a button using one of your Etsy shop images with a few clicks of a mouse.

I find that most blogs offer 125×125 ad space. I personally created several different ads and I weeded out the riffraff based on their performance. Ultimately, I ended up with some ads that seemed to be effective.

3. Fund Your Account

Yes, you have to fund your account before you can run a campaign.  Click on “My Account” and select “My Funds” from the menu. Type in the amount you want to add to your account and click “Add Funds”.  This will take you to PayPal where you will submit a payment to fund your account.

4. Search for Places to Bid

Before you can create a campaign you have to find places you will want to bid on ad space.  To begin click on “Advertising” then select “Search for new places to bid”, this will launch a screen that will look like the one below:

The trick here is to click on all the blue tabs and fill in your search requirements.  You have to make decisions regarding regions where you want your ad to appear, how much you want to bid, etc.  After you have completed the info, click the Search button and a list of blogs will appear – you should come up with about 100 – 1,000.  All of these blogs are offering ad space on which you can bid.

 

5. Create a Campaign

From the above search we are just interested in the actual number in our search result. In the case of the search results below there are 377 results returned.

Keep that number in mind, now we’ll simply click “bid on these sites with a campaign.Be sure to click on all 4 sections of the new campaign setting before clicking next.

Once you are ready, just confirm your campaign and you’re all set.

I’ve created a short tutorial video to help you get started, be sure to check it out and leave your comments.

This post was written by

Myra @ HerbanLuxe – who has written posts on Eco Etsy.
Myra is an Etsian with an MBA. The art of business and technology are her two obsessions. She has been writing EcoEtsy Business Tips since 2010. Myra grew up in Puerto Rico with grandparents who were a head of their time and didn't know it - living what we would call today, "a simple green life." Her love of learning and teaching are the key drivers in almost everything she does.

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About Myra @ HerbanLuxe

Myra is an Etsian with an MBA. The art of business and technology are her two obsessions. She has been writing EcoEtsy Business Tips since 2010. Myra grew up in Puerto Rico with grandparents who were a head of their time and didn't know it - living what we would call today, "a simple green life." Her love of learning and teaching are the key drivers in almost everything she does.

Comments

  1. Thank-you for your very clear directions on how to set up a Project Wonderful account. I have been skirting the idea for a while but a bit reluctant to give it a go. You make it sound so manageable.

  2. I had never heard of this, so thank you very much for the informative post! I will definitely be giving this a shot!

  3. myra ..as always a wonderful post .. so thorough and sounds like something even I could do ..non techie that i am :) thanks for the many ways you help!

  4. This is wonderful.. thanks so much! Adding it to my to do list.. http://www.etsy.com/shop/naturalgrace?ref=si_shop

  5. Thanks for all the detailed info – you have really made it very clear and easy.
    I’m definitely checking it out as well as your other business tip posts.
    Thanks again Myra!

  6. Incredibly useful. Thank you. I’m curious about conversion rates. Is there any way to track the number of people who subscribe/buy from the number who click to your site?

    • I’d recommend using Google Analytics to track your visits as you can see where they are coming from. As far as tracking conversions, you can ask your buyers to answer a questions such as how did you find us.

      • Evon Cassier says:

        Thanks Myra. I was hoping you had a magic answer but it looks like “hard work” wins again. I want your business brain.

  7. Wow have to read this again and again and get my head around – but sounds pretty interesting. Thanks for the effort to teach us new :)
    Martina

  8. Great post. I can’t wait to check it out further. Thanks Myra. http://www.etsy.com/shop/UnraveledRevelry?ref=si_shop

  9. Hey everyone! This post includes a linky so add your shops and your comments. It’s great exposure for your shop.

    • This is one of those things that I have had on my “To Do” list for two years! Thanks for putting the fire underneath my butt, as usual!!

      BTW……the second link…..”View More Eco Etsy Friday Participants” is going to a Technorati site. That’s not where it supposed to go, is it?