Image of “Little House” by Wearwolf
I’ve written quite a few interesting topics here on EcoEtsy (if I may say so myself) things like how to Price for Profit, SEO stuff, and I’ve offered quite a few marketing tips and techniques. Â In a post title Driving Traffic to Your Shop, I wrote a little blurb on how to use sample boxes to market your business and Â I referencedÂ Lisa ofÂ LilfishstudiosÂ EcoEtsy blog post â€œUsing Handmade â€œSamplerâ€ Programs to Advertise Your Businessâ€œ.
However, I thought we could use a differentÂ perspectiveÂ on the whole sample box deal.
Recently, I became a new Villager in Sampler Village. Â Within an hour or so of my joining, my was shop approved, tweeted and facebooked. Â Â As a villager, I immediately gained some pretty great exposure, my fan page gained 15 new fans within minutes of Sampler Village’s social media campaigning and I gained access to a Villager page on the site where I could upload some products and have them listed under one of her categories. Â I discovered that Villagers are actually active participants. This one experience raised the bar for my expectation of other sample boxes.
I was curious about the Sampler Village operation, so I set out to find answers. I askedÂ TraciÂ Porczynski, owner & queen ofÂ Sampler Village, if she would be so gracious to allow me to interview her.Â She agreed!
You started Sampler Village in 2009, how long did it take for Sampler Village to really take off?
How involved is your family in your businesses?
You do a ton of promoting when a new villager signs-up to participate in a box. Â Can you share your process when a new villager signs-up to participate in a box?Â Â
What media do you find most effective when promoting villagers and the sample boxes?
Can you share some stats for Sampler Village for the year or the last month?
Sampler Village boast 9 sites. How do you juggle managing all the sites? Is it a full-time job?
In your opinion, what are the benefits to an Etsy Seller who participates in the Sampler Village box?
What tips can you offer an Etsy Seller regarding product packaging for either a sample box or their own shop?Â
I’m an Etsy Seller, what tips/techniques can you offer me to help me effectively promote my shop using social media?
What is one thing that you and your family have done to go green?
Find Traci by one of the following links:
Sampler Village Home
Sampler Village Etsy
Sampler Village Blog
Sampler Village Twitter
Sampler Village Facebook
Sampler Village You Tube
Sampler Village Etsy Team
Sampler Village Blog Team
Sampler Village Twitter Team