{Business Tips} Last Minute Holiday Marketing Ideas

Time is quickly running out for the last minute holiday sales.  As shipping time will begin to inhibit gifts arriving in time, here are a few creative techniques to continue holiday sales right up to the last minute.

Provide e-Gift Certificates

Many shops have gift certificates available this holiday season.  Creating an e-mail version of the certificate with a unique redemption code will allow buyers to shop right up until gift giving time.  In addition to sending the certificate electronically, you could consider providing tips on printing for the buyer.  That will make their final printed product as professional and beautiful as possible.

Host an “Open House”

Pick a day or two and open your studio to your local customers.  Let them flow in and out through the day as their schedule allows.  Invites and reminders could be sent out via e-mail, Facebook, and Twitter.  Encourage loyal buyers to stop by and bring a friend or two along.  At the event, highlight items that would be perfect for the holiday season – gifts, decor, wearables to holiday events, etc.

Coordinate a Show at a Local Business

Having a show in your studio can be uncomfortable for some.  So, consider partnering up and getting out into the community.  Is there a busy office building in your area?  If so, this might be the perfect place to find shoppers with little time and a long shopping list.  Connect with the owners and determine if you could have a display in the lobby during lunchtime one day.  If the large office building doesn’t feel like the right venue for you, consider smaller companies and shops in your area.

Shift focus to 2012

For those of you who don’t have the time or energy left this year for a live event, this is the perfect time to start organizing for 2012.  Here’s just a few ideas you could put on your organization “to do” list:

  1. Get your studio back in shape.  The holiday season may have left your workspace in total disarray.  Spend an hour or two picking up and putting things back in their place.
  2. Organize your finances.  Close the books on 2011 and get ready for tax season ensuring all your files are in order.
  3. Set budget goals for 2012.  While you are in the middle of the numbers, audit your spending and set budgets for the new year.  Are there areas you would like to invest more?  Areas you might want to cut back?
  4. Check inventory and restock.  Did the last minute rush leave some of your supplies a bit low?  If so, get the orders in and charge the expenses toward your 2011 budget.  Start the new year ready with the supplies you need.
  5. Document your metrics – Sales, shop states, Facebook fans, etc.  As you get everything on paper, spend a bit of time being proud of what you have accomplished in the last 12 months!!
If you’ve read to the end of this post and still don’t find an activity that inspires you, maybe some quiet time is just what you need this holiday season.  Put the budgets, the supplies, and the “to do” list aside and just relax.  Soak in all this holiday season has to offer spending time with family and friends.  Who knows, in the quiet time you might just be hit by the inspiration you need for a new direction for your shop and you business in 2012.
Do you have other things you do after the rush of holiday shipping has ended?  If so, share them with the team here.

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  1. fabulous ideas!

  2. Oh woman, I am inspired.

  3. These are absolutely WONDERFUL tips! Thank you for sharing!