I tend to be a bit anti-business card. I have boxes of old business cards from my previous jobs and former businesses I’ve owned. A few years ago I vowed I would never, ever use business cards again. So in December 2011, as I was preparing for the 3rd Ward Handmade Holiday Craft Fair, I wanted to come up with a creative way to promote my Etsy Shop, it had to be something people would not toss in the garbage once they got home – this thought was my driving motivator.
I could have designed and purchased some nice looking business cards using VistaPrint on the cheap, but a traditional business card wasn’t going to cut it. After some serious pondering, I came up with a few ideas.
The first idea was a handmade mirror. I searched the net for some inspiration but I really didn’t find what I was looking for. Then it hit me, I have a die-cutter, I could come up with my own design. I purchased some inexpensive 2 inch mirrors, used my Baroque die to cut some recycled chipboard. I then covered the chipboard with some fancy Antique paper and voila – I was able to come up with my own low-cost, handmade mirror business cards.
Total cost per card was $0.37. My biggest expense were the mirrors, I was able to get my hands on a lot of 100 for $25. I used my hot-foil stamper to add my shop name to the front and my name and url to the back of the card. I was pretty happy with the final results. Now this is a card that is least likely to end up in the “ga-ba-ge”, no one is going to toss a mirror.
The next idea was courtesy of my 12 year-old, Bela, who is also an Etsy shop owner. She suggested I put my shop info on a pin-back button. The best part of this idea was that she made them for me. I just had to create and print the design. Bela made 100 buttons using our button maker machine in under an hour, I was thoroughly impressed and pleased with the end results.
These babies went like hot-cakes at the event. People were grabbing them and sending their friends to my booth. The end result? More people stopping by my booth and more sales.
Since the handmade mirror business cards and the pin-back buttons were such a success. I turned the pin-back buttons into mirror which are a bit less time consuming to make than my original, beautiful, handmade mirror design.
I still scour the Internet looking for creative ideas for business cards and recycling old business cards. Here are a few great ideas:
- Michelle of Aisle3.etsy.com offers a great tutorial for creating business card rings on her blog.
- PickPunch offers a great tool to create your own Guitar Pick Business Cards using recycled credit cards and rewards cards
- Create cool stickers with your shop info and logo. The stickerguy.com has some great prices and you’ll end up with a professional looking sticker.
- Make a magnet clothespin business card. It’s functional and great for your design business.
- Create seed pack business cards. Create your own mini envelopes using recycled paper, print or stamp your shop info and add some flower or herb seeds. It’s the card that gives back.
Do you have an idea for an awesomely functional business card? Would love to hear your ideas, post them as a comment.
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