Tinkan Designs is the amazing upcycled shop of metalworker, blacksmith and artist Annabel from the UK. Annabel is a self-taught jewelry maker and general maker of ‘things’! She has used a variety of recycled materials over the years, mainly because she hates waste (a true eco-etsy girl) and she finds it hard to throw anything away if it still has some life in it.
Her industrial jewelry is very cool and unique and Annabel is looking for just a little tweaking of her shop to help her recycled ring pulls really pull in the customers!
I could end up with something like “Mixed Metal Earrings from Recycled Gold Ring Pull Tabs”
Pics – Tinkan Designs has clear, bright pictures!
I think her solid or near-solid backgrounds like this one on top pop right off the page! Who could resist clicking this pic for a closer look! Sometimes multi colored, textured backgrounds (like the photo below it) can detract from detailed work – her solid greys and woodgrains also work great with her industrial style!
I would also crop the photos myself so that Etsy’s cropping doesn’t cut the items off in 2 directions which makes it harder for the viewer to focus. Tinkan’s first page has alot happening and I would probably look to add some negative space in some first photos. We want customers’ eyes to end up where we want them to be!
The most important online promotion is always relationship building. This is very personal work we are doing and it pays to put yourself and your energy out there. Relationship building can take up alot of our time and energy and it is up to us to decide what to invest our time and energy in!
Wrap Up – Since ring pull jewelry is not necessarily something people know they want (until they see it and maybe even until they touch it – I have the same issues with my own jewelry and so do most people working with recycled materials) and not terms people may be searching for, selling online is challenging – Tinkan Designs needs to think outside the box with her merchandising just as she has with her makings!
With some tweaks for SEO, some changes to her cropping and use of negative space and a focus on branding her items and creating value for her customers – Tinkan Designs may need so many ring pulls for her added orders that we will all need to be chugging back the brewskis for her (which means our user group conversations about what we all did last night will be way more exciting than the usual – composted the leftovers or retiled the back steps with used cereal boxes).
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