I’ve toyed around with Facebook Ads but not enough to offer any ground-breaking advice. However, our own Kelly Engel of Growing Up Wild shared some simple-yet-effective tips to help us get up and running with Facebook Ads.
Running Effective Facebook Ads
I paid for about $230 inÂ facebookÂ ads last year. Â For me they were a great investment that really paid dividends. Â I thought I would shareÂ some tips that I learned along the way with those of you trying out the $50 free credit.
1. Be very specific in your Ad Targeting!
My first ad I had open toÂ everyone. Â My first few likes were from people who had literally 100′sÂ of thousands of likes. Â I realized quickly that they were not likelyÂ to become customers, so I made a change.Â Below are my current Targets for my ad campaign just to to give you an idea:
This ad targets 258,700 users:
- Â Â who live in the United States
- Â Â between the ages of 22 and 40 inclusive
- Â Â who are female
- Â Â who like #Baby Clothes, #Baby shower, #Organic clothing,Â #Organic food, being eco friendly, eco friendly, eco friendly livingÂ or eco friendly products
- Â Â who are not already connected to Growing Up Wild
To create your target think of who your IDEAL customer is, not justÂ someone that may be a customer. Â I targeting females only age 22-40.Â I used to have it open wider thinking dads, grandma , aunts and unclesÂ may be looking for baby gifts. Â While that is true, they were a lotÂ harder to convince that my pricing was fair. Â Like all of you, aÂ probably still underprice my goods and I can’t afford to take lessÂ that what my current listings were for.
I started getting lots of e-mails with â€œoffersâ€ for my goods that were less than my price list. Â IÂ thought about who would understand my prices. Â Mom’s in this age rangeÂ on the other hand tend to be used to the real costs of handmade andÂ organic. Â I then target them further with my “who like:” section. Â IfÂ you start typing in themes that are relative to your shop keywordsÂ will pop and will tell you how many people currently have that as aÂ like. Â With the target words I have I am seeking specifically mom’sÂ that currently buy eco friendly products (and thus are also used to myÂ prices).
2. Be realistic about your pricing
I tend to run ad campaigns ofÂ $3.00/day. Â When I tried higher numbers (up to 6) I was gettingÂ between 23-37 new likes per day. Â This also led to more orders perÂ day than I could realistically keep up with while still caring for myÂ 22 month old and my pregnant body. Â I slowed down my ad campaign whichÂ brought things back to a level that I could handle.
3. Be thoughtful as to what you are posting during your campaign
Think about what types of posts will appeal to the target demographicÂ you are bringing in. Â Since for most of us this is eco-friendlyÂ shoppers, we get to post about something we are already passionateÂ about! Â I post mainly about eco-friendly products for mom’s andÂ babies, eco-friendly cleaning, articles about organic food, etc. Â ItÂ can also be helpful to offer a giveaway or coupon code during the adÂ campaign. Â The goal is to get new viewers to click, comment or like atÂ least one thing on your page when they are brand new. Â This willÂ ensure that your posts in the future continue to appear on their pageÂ (with Facebook algorithms for what appears in news feeds) Â I useÂ rafflecoptor for my giveaways. Â It is easy and makes running theÂ giveaway and choosing the winner really easy.
4. Be sure youÂ have shortened your url
If you are running an ad you have already hit 50 fans be sure to get your custom Facebook URL and Â get rid of all those funky numbers. Â ItÂ makes you look established and is easier for people to share.