I had the pleasure of being asked to give a talk on “How to Green Your Business and Save Money” at Dreamers into Doers Annual Conference sponsored by Martha Stewart Living Omnimedia (MSLO) in NYC last week.
It would be an understatement to say what an honor to be asked, as there are thousands of more qualified people who can give this talk so much better than I. But let me tell you; the fact that MSLO thought sending out an important message about greening your business to these aspiring entrepreneurs was more amazing. It’s awesome enough that they hold this 2 day event annually to inspire and empower new and existing small business owners – mostly home based businesses – but to send them a message, the importance of being ‘green’ is really admiring.
A huge shout out goes to Martha herself for instilling environmentally conscious culture in her company. I know she cares deeply about the environment but having the event to include this important message at an opportunity like this makes me love her company even more!
Now, I talked a lot that day but pictures are worth a thousand words so I thought I’d share these photos with you, so you can be the judge on how my day went. For more photos, please go to my Flickr’s account and check “Dreamers into Doer’s” Folder.
Day #1 – Monday, March 5, 2012
I thought about taking the two large plastic tubs of 100 Swag Bags (that members generously donated!) on the day of the workshop but decided to deliver them the day before. Good thing I did because while I was in NYC, I received a phone call from EILEEN FISHER‘s office saying that I can come down to the Manhattan Showroom to try on a few pieces that they can loan me for the talk. Whaaaa? I’m there!
Click the photos to enlarge
Dreamers into Doers Annual Conference, Martha Stewart Living Omnimedia, Tuesday March 6, 2012
I would be lying if I said I wasn’t a tad bit nervous because I wasn’t sure if the subject matter was entertaining enough for them – the talk before me was by two entertaining NYC hipster dudes who drove an ice cream truck and became wildly successful using social media marketing. We’re talking ICE CREAM TRUCK! – or if the audience needed more caffeine – since it was almost 4 PM when I started and the attendees were tired, after a long day at the event. The organizers said it was the latter. Nice peeps.
But I was ready, wearing my borrowed EILEEN FISHER Organic Cozy Melanged Terry Drape Front Cardigan (No matter what it’s called, I could have slept in it – it was so comfortable!) and the kick ass slides that Linda Everett of Linda Eve “pedantically” prepared with me.
Some were taking pictures of the screen with their smartphones – some were tweeting, as you’ll see later– some were taking notes, but most of them had their eyes on me. So I guess that was a good sign that they were listening.
This post would be ridiculously long if I included all the photos so please go to my Flickr’s account and check “Dreamers into Doer’s” Folder.
And here is the slide show of more detailed presentation – the actual presentation didn’t have some of the charts but the message was the same. You can use the forward arrow button to go to the next slide.
How did I do? I think this tweet I received sums it up pretty succinctly.
This workshop was possible because of a few wonderful supporters of Team Eco Etsy – Practically Green, Smart Gardener, and The Mogul Mom. Without your support, the presentation wouldn’t have been as fun, meaningful, and effective.
Smart Gardener donated 100 awesome all natural jute market totes for our swag to go into – people at MSLO were all over it!
Practically Green platform was my online teaching tool, right on the projector screen, to demonstrate how individuals can track their daily greening action. They thought it was “Cool!”.
The Mogul Mom for providing smart tips and ideas for all mompreneurs to balance life and work. One of your devoted followers was in the audience, Yelling, “I know Heather!”. Exciting!
And EILEEN FISHER for letting me borrow her awesome cardigan for the talk. Her company’s philosophy on caring for the environment is incomparable to any other fashion designer I know and I really admire her work as munch as her clothes!
Lastly, I want to thank my Team Eco Etsy members from the bottom of my heart for the wonderful support you’ve given me. I cannot tell you how much people have complimented on your endeavor — how you came through in such a short time to pull together the awesome contents for the swag bag, made monetary donations, gave me such moral boost in constantly cheering me on, and most importantly, believing me. This opportunity wasn’t MY opportunity but it was the TEAM’S opportunity and the responsibility fell heavily on me to do a phenomenal job. I hope I made you proud and I hope I represented the team well.
I hope MSLO will continue to do important work and invite more speakers (me, in particular ) to send out the message that all of us, the business owners, have environmental responsibilities when managing our businesses.
P.S. For more photos, go to Flickr, under “Dreamers into Doers” folder. I will be uploading more photos.
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