Team Eco Etsy at Dreamers into Doers by Martha Stewart

I had the pleasure of being asked to give a talk on “How to Green Your Business and Save Money” at Dreamers into Doers Annual Conference sponsored by Martha Stewart Living Omnimedia (MSLO) in NYC last week.

It would be an understatement to say what an honor to be asked, as there are thousands of more qualified people who can give this talk so much better than I. But let me tell you; the fact that MSLO thought sending out an important message about greening your business to these aspiring entrepreneurs was more amazing. It’s awesome enough that they hold this 2 day event annually to inspire and empower new and existing small business owners – mostly home based businesses – but to send them a message, the importance of being ‘green’ is really admiring.

A huge shout out goes to Martha herself for instilling environmentally conscious culture in her company. I know she cares deeply about the environment but having the event to include this important message at an opportunity like this makes me love her company even more!

Now, I talked a lot that day but pictures are worth a thousand words so I thought I’d share these photos with you, so you can be the judge on how my day went. For more photos, please go to my Flickr’s account and check “Dreamers into Doer’s” Folder.

Day #1 – Monday, March 5, 2012

I thought about taking the two large plastic tubs of 100 Swag Bags (that members generously donated!) on the day of the workshop but decided to deliver them the day before. Good thing I did because while I was in NYC, I received a phone call from EILEEN FISHER‘s office saying that I can come down to the Manhattan Showroom to try on a few pieces that they can loan me for the talk. Whaaaa? I’m there!

Click the photos to enlarge

100 Swag Bags ready to be delivered, Content of the Swag Bag, Eileen Fisher's Showroom to Pick out my Cardigan

Dreamers into Doers Annual Conference, Martha Stewart Living Omnimedia, Tuesday March 6, 2012

No Styrofoams Here. PopCorn in Plastic Baggies weren't the best but...

Flyers Printed....too late to back out now...

I would be lying if I said I wasn’t a tad bit nervous because I wasn’t sure if the subject matter was entertaining enough for them – the talk before me was by two entertaining NYC hipster dudes who drove an ice cream truck and became wildly successful using social media marketing. We’re talking ICE CREAM TRUCK! – or if the audience needed more caffeine – since it was almost 4 PM when I started and the attendees were tired, after a long day at the event. The organizers said it was the latter. Nice peeps. :)

But I was ready, wearing my borrowed EILEEN FISHER Organic Cozy Melanged Terry Drape Front Cardigan (No matter what it’s called, I could have slept in it – it was so comfortable!) and the kick ass slides that Linda Everett of Linda Eve “pedantically” prepared with me.

"Even green products can be a waste if you buy unnecessary things..."

Some were taking pictures of the screen with their smartphones – some were tweeting, as you’ll see later– some were taking notes, but most of them had their eyes on me. So I guess that was a good sign that they were listening.

Enthralled or Bored?

Demonstrating Team Eco Etsy's Group Page on Practically Green

This post would be ridiculously long if I included all the photos so please go to my Flickr’s account and check “Dreamers into Doer’s” Folder.

And here is the slide show of more detailed presentation – the actual presentation didn’t have some of the charts but the message was the same. You can use the forward arrow button to go to the next slide.

How did I do? I think this tweet I received sums it up pretty succinctly.

This workshop was possible because of a few wonderful supporters of Team Eco Etsy – Practically Green, Smart Gardener, and The Mogul Mom. Without your support, the presentation wouldn’t have been as fun, meaningful, and effective.



Smart Gardener donated 100 awesome all natural jute market totes for our swag to go into – people at MSLO were all over it!




Practically Green platform was my online teaching tool, right on the projector screen, to demonstrate how individuals can track their daily greening action. They thought it was “Cool!”.





The Mogul Mom for providing smart tips and ideas for all mompreneurs to balance life and work. One of your devoted followers was in the audience, Yelling, “I know Heather!”. Exciting!



And EILEEN FISHER for letting me borrow her awesome cardigan for the talk. Her company’s philosophy on caring for the environment is incomparable to any other fashion designer I know and I really admire her work as munch as her clothes!

Lastly, I want to thank my Team Eco Etsy members from the bottom of my heart for the wonderful support you’ve given me. I cannot tell you how much people have complimented on your endeavor — how you came through in such a short time to pull together the awesome contents for the swag bag, made monetary donations, gave me such moral boost in constantly cheering me on, and most importantly, believing me. This opportunity wasn’t MY opportunity but it was the TEAM’S opportunity and the responsibility fell heavily on me to do a phenomenal job. I hope I made you proud and I hope I represented the team well.

I hope MSLO will continue to do important work and invite more speakers (me, in particular :) ) to send out the message that all of us, the business owners, have environmental responsibilities when managing our businesses.

Thank You!!

Karen Lee

P.S. For more photos, go to Flickr, under “Dreamers into Doers” folder. I will be uploading more photos.

4,069 total views, 6 views today

About Karen Lee

As a former Captain of Eco Etsy and one of the current leaders for the team, I am really excited to be hanging out with like minded team members to share ideas on how we can leave the least amount of carbon footprint.

I sell eco-handmade and vintage goodies in my Etsy shop and consult small business owners on Karen Lee Consulting where popular Etsy Starter Kit is sold. And as a retired Chiropractor, I share natural health news and green tips on Check out my past posts on Eco Etsy!


  1. Great presentation Karen. Congratulations!

    • Howdy! I know this is kinda off topic however I’d fgeirud I’d ask. Would you be interested in trading links or maybe guest writing a blog post or vice-versa? My blog covers a lot of the same subjects as yours and I believe we could greatly benefit from each other. If you’re interested feel free to shoot me an e-mail. I look forward to hearing from you! Excellent blog by the way!

  2. What an amazing opportunity. You are truly an example to live by Karen!! Thanks for keeping the Green momentum going :)

  3. I found a lot of new links to check and some I’d forgotten about since getting a new computer

  4. Mahalo Karen,

    Your hard work and efforts are greatly appreciated!

  5. They were definitely “Enthralled”! You are inspiring, congratulations on being chosen and presenting your talk!

  6. Amazing! Congratulations on a job well done, and on getting a great message out there- you’re an inspiration!

  7. Congrats Karen, what a great post and I’m so happy for you thanks for representing GREEN!

  8. Wow Karen! That is so amazing. You are a great inspiration!

  9. Karen this is wonderful !!!!! Great Job !!! And much thanks for all you do as team leader of eco etsy ! Hugs ,,, Janet

  10. oh how wonderful! I am so happy to have been able to see the recap, I took a bunch of notes and learned a lot. I’m looking forward to visiting all the websites. You dod a marvelous job. WOOHOO!!

    • Awww….Gabriela,

      Your comment means a lot to me.

      Thank You!!

      Like I said in my previous comment, the audience was inspiring and the attendees who came up to chat afterwards were encouraging.


  11. Awesome! Congratulations Karen!!!

  12. Congratulations, Karen! And thank you very much for posting the presentation for those of us who couldn’t be there. It looks as if you offered a ton of very helpful information. You rock!

    • Thank You Mary,

      Believe it or not, they were inspirational. Many of them came up to me and told me how they recycle to make things for their businesses, i.e. displays, or they use organic materials, etc.

      It was awesome!

  13. WOO HOOOO!You Rock KAREN!Way to go,and mahalo for helping to spread such an important message!XOXO

    • Awww….the important message seemed to have already reached some of them.

      Some attendees were already somewhat green, which was great to hear!

  14. Well done Karen. Looks like you rocked the house.

    • Thanks Myra!

      I hope so. I can only hope that the presentation infused some ideas in their minds.

      Thanks for your donations!


  15. Oh wow, Karen, you look so smart in your spectacles and cardigan! You do have so much to offer and MS recognised that…thankyou for being so brave and putting yourself front and center in the education process for sustainable living!

    • Thanks Kathy!

      I said “Yes!” without knowing the magnitude of this mission. Good thing I did though; if I had time to let fear get in the way, it would have never happened. :)


  16. Great post Karen! So happy that it went well.
    Linda the Pedant

    • Linda,

      The presentation couldn’t have been as successful if it wasn’t for your countless edits and stylistic suggestions. You definitely should go into business for pimping presentations.

      Thank You!


  17. How wonderful. Thank you for the recap, I got excited about you being there all over again!!! You looked beautiful and confident. I’m so proud!!!

    • Thanks Heth,

      “Confident”? Pffft….don’t let those Clark Kent glasses fool you. Getting old makes you “look” confident.

  18. Wow !!! Congrats !!!

  19. Karen,
    what a great opportunity. It looks like your presentation was very useful, full of great information. If they take back the info and do a few things to green their business that would be fantastic!
    Nice job!!!!

    • Erin,

      You are absolutely right! If they took away just a few points, I’d be happy. And by the look of the tweet, I think they took away more than just one thing.

      Thanks for your kind words!

      Let’s keep trying to make a difference!

  20. This is wonderful! Congrats. What a great presentation.

    • Hi Jess,

      Thank You!

      I couldn’t have done it without the support of the team, including the presentation! I am a dunce when it comes to technology. 😛

  21. So exciting, can’t wait to see the impact that shall follow. Thank you for your devotion to the team and the earth, Karen!

    • Erin,

      My foolishness in thinking that I could pull this off is what got me through…but I’ll take your interpretation any day. :)