Tagging is one of the least fun and glamourous of all your Etsy shop tasks. The beauty of your designs, photography and descriptions seem so much more interesting to focus on. However, the words you choose in titles and tags are the elements that get customers to your shop to take a look at that beautiful work.
Last year, Myra of HerbanLuxe created an awesome series of business posts on search engine optimization. As we enter the summer months, this feels like the time to revisit this important topic and provide suggestions to get your tags in shape.
Review Your Stats
One of the first stops as you review your tags should be your shop stats on both Etsy and Google. This will give you a snapshot of the keywords shoppers are using today to get to your shop.
In addition to the natural search keywords, you can look at the search terms that were used for any Etsy ads you have run. An example of those results is below. What is interesting is to look at both the total impressions and the words used to drive traffic. In this case, “wine cork” had the most impressions and 0.9% of those impressions turned into shop views. In contrast, “upcycled” only had 1,237 impressions, but 1.4% of those clicked through to the shop. Using both in the tags are working. On the flip side, “glass bead” only drove 929 impressions and the conversion to views was 0.2%. This might be a tag to drop for another alternative.
Do some searching on your own to see if you can get your products to show up on the first page. Take a look at some of the other shops that do show up on that first page. Check their product for the tags. Are they using a tag that you haven’t considered before? Look for ideas and consider adjusting the tags on one or two of your items to see if that word begins to work for you.
At the Etsy Success Symposium it was suggested that you have friends or a family members look at items from your shop, then, go to the search bar, and type in words that they can think of to “find” your item. This way, you can see if the words they use to locate your item are the ones that you are using in your tags. If they aren’t, again, these are words you could consider adding to your list.
Karen created a wonderful thread on this topic in our team discussions on Etsy where we could review one another’s tags. If you haven’t joined in the fun, pick a product from your shop and jump into the conversation.
Make Frequent Updates
With so many updates to make in your Etsy shop on a regular basis, the tags may sometimes (often) fall to the bottom of your “to-do” list. However, if you can set aside a couple hours even once a month for a tag review the rewards could be great.
Spend the first 15 minutes of your two hours getting organized. Have a list of ideas and inputs from your stats, your benchmarking, and your friends summarized at your fingertips.
Spend the next 15 minutes making stops at the Etsy Merchandising Desk and the treasury home page. Take a look at the trends for the next month from the Merchandising Report. Review words trending in treasuries. From both of these sources, key words can jump off the page by following those trend words. Jot those ideas down.
Now, you have an hour and a half remaining to go item by item through your shop and update the tags. Remove items related to holidays and trends of the prior months and add new ones from your list of ideas that are relevant for that item. Yes – this is a slow and monotonous project, but just keep focused on the benefits on the other end of the task.
Don’t Forget the Titles
Tags are just one component in Etsy search. Your title is the first line of attack on the search front. Make sure your titles are direct and to the point. Include what the item is and other main attributes. If you have several similar items in your shop, try different approaches with each one to see which gets the most traffic. Then, adjust the others to that naming format.
While tags aren’t always the most fun dimension of your Etsy shop, there is a lot of analysis and creativity that can be applied to the development. Try some new things! Changing up your tags doesn’t carry big risks, but it can reap wonderful rewards for the traffic to your shop. Do you have some additional ideas for optimizing your tags? If so, share them with the team here!
Happy Tagging! Lori from Drinks to Design
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