{Business Tips} Managing Our Energy Instead of Just Our Time

So, like many of us I set up my business as a one woman show. This was not a conscious decision – I never said, or even thought, “I am just going to do everything!

I just did one thing- I made something. And then I did another thing – I marketed it. And then I did another thing – I sold it. And then I did another thing – I shipped it. And then I made another thing and then I had to market that thing and then I sold it. And then I shipped it. You get the picture.

It sounds easy, but it’s not.

This whole thing kind of snowballs –

(and if we are lucky enough to have created the kind of snowball that turns into a snowman … well things can really snowball, but even if we have created the kind of snowball that melts or maybe sits in the freezer all summer – we may not be doing the shipping step, but all the other steps take time, too and we are suddenly working way too hard and way too much)

and I believe that whether we are working way too hard and making money or working way too hard and not making money – something has to change – the things that have to change are just a little different.

One thing we can all do that will result in real, immediate change is to work with the natural flow of energy (our own and the planet’s) and one way to do this is to work with the cycles of the moon. That’s right, I said “the moon” – stay with me.

The moon travels around the earth once every month creating the phases of the moon as she moves from new (aligned with the sun) to full when she opposes the sun. For about 2 weeks during this period she appears to be waxing (expanding) followed by about 2 weeks of waning (shrinking).

Farmers and midwives have worked with this energy for centuries and our businesses are no less our creative babies and no less subject to cycles and energy movement. This can be an easy or a complicated (let’s start with easy) dynamic to work with.


The moon has 4 phases we can work with easily – the new moon, waxing moon, full moon and waning moon. The best time to start something new is right after any new moon (2012 chart here) – and by start I am talking about setting intentions, getting clear on what we want, recognizing that this step needs to precede action. Now the moon starts getting larger (waxing moon) and we take action on things we want to grow (a great time to focus on increasing business income).

At the full moon our energy is at its peak (this is also the time for alot of “lunacy” when crazy out of the blue situations often arrive, but it is also the time we are best equipped to handle this) and we should be in peak action. The moon then starts to wane and we begin wrapping things up and focusing on things contracting (a great time to focus on reducing business expenses).

Now this can all be made a lot more complicated (and specific and accurate) by looking at where these full moons and new moons are – for example the next new moon is on October 15th in Libra. Libra is an air sign representing (in business speak) the head of our business – so think brainstorming, communication, inspiration, the mental health of our ventures (even software for our computers), publishing, legal stuff – so for this date and the 2 weeks that follow think expansion through communication – ie public relations, collaborations, marketing strategies, connections – really the perfect stuff to be working on heading into our holiday seasons!

(if this was an earth sign new moon it would be best to concentrate on the physical stuff of our business –  our feet on the ground so to speak – things like our products, packaging, systems, equipment – you get the idea)

I started factoring moon phases into my life a few years ago and I have definitely found things running smoother when I am able  to work with the natural flow of things rather than pushing for things in my own time frames and often against my own energy levels. When I find myself procrastinating I usually discover a waning moon so instead of trying to make things happen I don’t have to feel guilty about a time out (and a chocolate bar although I have found chocolate is totally appropriate for all lunar phases). This isn’t about giving ourselves one more thing to have to track or worry about – but if you do any kind of monthly scheduling for your business it can be a great tool.

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  2. Love this! . . . such a fan I am and you Cat – share is ways that grab attention. I’d listen and read you anywhere!! I tell you!

  3. The moon represents the female, creativity, intuition and the public- so it’s perfect for us to work with Ana! How could we talk about the moon without your work Sonya! This weekend is a full moon in Aries and a Uranus/Pluto square so the usual full moon culminations and endings will be huge for lots of people …

  4. You made me want to try this out. Seems really attractive and makes sense. I am off to turn on the moon phases on my google calendar. And since Ana mentions the constellations we maybe need a followup post with them too!

    Also, such a lovely coincident that you’ve used my photo for the post. Thank you!

  5. You made me want to try this out. Seems really attractive and makes sense. I am off to turn on the moon phases on my google calendar. And since Ana mentions the constellations we maybe need a followup post with them too!

    Thank you!

  6. Interesting!

    I’ve always found it comforting to keep an eye on the moon —it’s phases, it’s place in the sky. Never had a use for it, though! I’m hardly a farmer or an astronomer….

    Linking its phases with oscillations of my own (the creative as well as the cerebral parts of my endeavors) kind of makes sense. Maybe I won’t factor in the constellations just yet, but I’ll give this a try.