Last October, Etsy changes the way buyers search for items by introducing “Browse.” Now when buyers visit Etsy to find items they are looking for in a more user-friendly manner – for example, if you are looking for gift ideas for this upcoming Valentine’s day, you can click on Gift Ideas or Valentine and then filter even deeper to find some cool items. I’ve been using it a lot lately and I kinda dig it.
However, from a seller’s perspective, it raises the question, “How do I get found in Browse?” I personally felt that my shop was lost in the long list of categories Etsy use to have to search – which by the way, categories were not done away with they have just moved. It helps to understand how Browse works. Remember, categories grouped items based on their tags – for example a handmade handbag would appear under Bags and Purses and probably under sewing, and whatever other tags were used. However, Browse pulls items from all over Etsy and organizes them into section based on who they are for or how they should be used. So the handmade handbag could appear under gifts for her and women.
Etsy offered 3 tips to help optimize our shop listings. Here’s a quick summary of those tips:
According to Etsy, browse is based on relevancy – which makes sense know that we know how it works. We’ve heard this before, to increase your relevancy make sure give your product listings descriptive titles and tags using keywords and phrases. if you have the same items available in different colors, textures, etc., create different descriptive titles for each. Finally, keep your shop updated don’t let it go stale. I just learned something new, so I’ll be heading off to update my product listing titles.
2. Update Your Photos
I think we have all been beaten over the head with this tip but it’s an important one. Taking good pictures and updating your pictures make a world of difference. Buyers don’t have the luxury of touching and feeling our products, so we have to give them the ability to examine the details of our products through pictures.
3. Understand and Use Your Shop Stats
Your shops stats are your eyes into buyer trends. You can see how shoppers are finding you on Etsy just by looking at your Shop Stats. Search should be on the top of your Traffic Sources on Etsy – if it’s not then you need to fix your shop titles and tags to be a bit more relevant.
With the changes that Etsy has been implementing, even seasoned Etsy sellers need to learn a few new things to keep up with the masses. Personally, sometimes I feel that one I’ve mastered a task on Etsy, a bunch of new changes are released. But, I’m not complaining – I think I’d be more concerned if nothing every changed and it just all stayed the same.
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