Armelle of PurePixie on Etsy has been on Etsy since 2009. She runs a 5-star rated show with over 300 sales and over 1,900 admirers. Having been on Etsy since 2009, Armelle has built a solid following on Etsy. Today, I want to give you all the opportunity to meet Armelle and learn more about her business and her products. I’ve asked her to share her story with us.
Can you share with us a little about your personal story?
I’m married to the most supportive husband and the Mom of two active little boys. I spent the last 12 years in California and gave birth to both my kids in Berkeley. Recently we moved back to France and have settled down in a small village located on the seaside of Brittany.
I have a BA in both German literature and international marketing. I found that being multilingual is actually a great help. It makes conversations with customers so much easier.
When I have some spare time, I love to go to local yard sales and refurbish or re-purpose any little (or large) treasures I find there.
What is your craft? and products do you offer in your shop? What are your most popular products?
I create and make organic clothing and accessories for young kids. At the moment my most popular products are organic travel placemats and organic flower girl dresses.
What were you doing before you started PurePixie?
Before I started PurePixie, I used to be a marketing manager in a software company.
How did you get stated in your chosen craft and what do you enjoy most about it?
Both my Mom and Granny were professional seamstresses. They taught me as a kid how to sew. As a teenager I used to make all my clothes. My favorite part of this craft is to create new designs.
Where do you get your inspiration for your products?
I am one of those people who get more ideas than time to make them, but I always try to stick to practical needs while making them as beautiful as possible. Most designs I create come from specific needs I encounter with my own kids or their friends, that I can’t address in a green and practical way with an already existing solution. I do believe that there is always a way to make things practical, strong, green and beautiful.
For decorations, I love to keep it simple. I get inspiration from almost anything but I think that it comes especially during nature walks I make with my kids. So please be ready to find more sea-inspired decorations in the near future.
What makes PurePixie Green?
I thrive to make PurePixie as green as possible. I use high quality fabrics and test my designs on my own kids or their friends so as to make sure they will last and may be used by several kids. I also do my best to use only natural and whenever possible certified organic supplies. My best wish is that my customers could simply return to the Earth their PurePixie purchase after it has been worn by several kids.
In one word, describe your creative process.
One word? A necessity.
My products are all made in my studio. I feel so grateful that it has a view onto our garden! When the weather allows, I love to open the window and work while listening to the birds in the big oak trees surrounding our garden while working.
What advice do you have for Etsy shop owners who are interested in greening (making eco-friendly) their business?
What I learned through the years is that you can always make your business greener. Have a look at all your supplies and make sure that they are recyclable. As an Internet seller also don’t forget to green the way you ship. Try to use only recycled or easily recyclable shipping supplies, a carbon neutral messenger, etc.
Also try to keep away from plastics. Even if you are told that they are recyclable, a lot of people live in areas where they are not given the opportunity to recycle.
What is your biggest challenge running an eco-friendly business?
My biggest challenge has been so far to move overseas with my business. It has been a real hurdle to find a whole new set of local suppliers for certified eco-friendly supplies.
Where else can we find you?
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