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Aligning business with charity

September 24, 2010 by Greenearthgoodies

The decision to donate money to charitable causes is a personal one.  But the decision to donate a portion of the proceeds of your shop can run the range of emotions from feeling honor and pride at helping a deserving cause to shame at promoting it as some consider it distasteful to mention these things. [...]

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Do promo/discount codes work?

September 3, 2010 by Greenearthgoodies

My last post regarding whether or not to include freebies with orders mentioned an alternative idea to include promotional/discount codes if a shop owner was unable to or unwilling to include freebies.  This post will explore that topic a bit more to determine if this type of marketing strategy works to bring in more sales. [...]

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Freebies: to give or not to give…

August 13, 2010 by Greenearthgoodies

…that is the question of today’s blog.  There are certainly pros and cons to giving freebies away with customer orders so we’ll explore both sides, give some ideas on unique ways to gift your buyers if you choose to go that route along with some important considerations. The Benefits: First let’s talk about the positives.  [...]

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Time Management Tips for Shop Owners

July 23, 2010 by Greenearthgoodies

As we all know, running your own business requires you to be diligent, productive and focused in order to make money.  And managing your time effectively and efficiently is equally important for those who rely solely on their shops for income as well as those who have full-time day jobs and need to be especially [...]

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Introducing our new co-editors!

July 2, 2010 by Greenearthgoodies

Hello team!  Today I want to take the opportunity to introduce you to the new co-editors that have joined me on the business tips front: Lori of Lorigami and Myra of AnarchyinBeauty Myra of AnarchyinBeauty is a single mom of three girls  and an instructional designer by profession.  Growing up in Puerto Rico, she developed [...]

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Pricing your work

June 25, 2010 by Greenearthgoodies

Pricing your goods for sale on Etsy is a sticky subject and so often a personal one.  How do you price fairly, yet give yourself a fair wage?  Many Etsians are said to be underpricing their handmade goods which affects the community as a whole.  There are ways, however, to price your items reasonably, allowing [...]

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Facebook as a Promotional Tool

June 4, 2010 by Greenearthgoodies

As we all know, just making a great product doesn’t get it sold – you need to market it.  And sure, we have an advantage being on Etsy where buyers come to and can find us.   However, that often is not enough.  To really be successful, we often need to market ourselves outside of Etsy [...]

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