{Business Tips} Content – How to Leverage Yours

Kipi

Over the last month, I’ve been learning and thinking a lot about content and content strategy – honestly a topic that I haven’t really considered in too much depth before.  In fact, if I did start to venture down the path of  ”content strategy” the tasks were typically centered around specific channels.  Asking myself questions [...]

{Business Tips} Leveraging the New “About” Page

Super Skivvies

Just over a week ago, Etsy announced a new feature for shop owners – adding an About page.  As soon as I read the blog post, I got excited.  I knew immediately that they had resolved most of the issues sellers struggled with in fully leveraging their avatar and profile. Last year, I wrote two [...]

{Business Tips} Tips on Tagging

Normal Search

Tagging is one of the least fun and glamourous of all your Etsy shop tasks.  The beauty of your designs, photography and descriptions seem so much more interesting to focus on.  However, the words you choose in titles and tags are the elements that get customers to your shop to take a look at that [...]

{Tuesday Treasury} Passionate About Gaia?

journal

This week’s Tuesday Treasury winner is Tanja from TanjaSova for her treasury “Passionate About Gaia?“.  This post and selection of the winner this week are courtesy of last week’s winner – Anny from EcoCraftSupply.  Here is why Anny chose the winning collection: I love this creative collection of eco friendly finds.  Beautifully curated! From Tanja’s shop, I chose the [...]

{Business Tips} Considering a Wholesale Show?

wine charms

At the end of 2011, I set a number of business goals for myself in 2012.  One of the goals on the list was to increase the wholesale side of my business.  I have had wholesale customers, but they have arrived on my doorstep in interesting ways – someone saw my shop on Etsy, a [...]