Writing Product Descriptions that SELL and Not Just Describe

product-descriptions3

I don’t know about other makers, but I have heard the words SEO and KEYWORDS so many times my head is ready to explode. I like this article because, although we still have to think about Search Engine Optimization and Keywords if we want to be found, being found and SELLING our handmade item once […]

213 total views, 11 views today

Grace Bonney of Design*Sponge – best lessons, inspiration and advice

live-in-the-moment

I love listening to podcasts while working and one of my favorites is “After the Jump” with Grace Bonney of Design Sponge. In this post she puts together a collection of her 10 most meaningful lessons gleaned from two years of doing her radio show along with links to the podcasts and the interviews that […]

250 total views, 6 views today

{Business Tips} 3 Things to Think About Before We Make Something NEW to Sell on Etsy (plus my super HOT tip of the month)

make-something-new

1. Who is this for and why will they want it? Our market is much more important than our marketing. It is no fun to make something we really love making and then have to spend all our time trying to figure out how to sell it. Take the time to think about who is […]

41 total views, no views today

{Business Tips} – Sweet 16 Last Minute Tips To Increase Holiday Sales Plus Etsy Hot Tip of the Month

gorgeous sweater coat by darryl black (nice boots, too)

There are some excellent tips from last year for improving holiday sales by Myra HERE and Karen HERE. Thanksgiving is late this year so many of us, myself included, have been lulled into a sense of “we have plenty of time” – we don’t. These are some things we need to do: 1. Check your […]

75 total views, 6 views today

{Business Tips} Carving out a Niche For Our Makings on Etsy (no sharp utensils needed – please step away from that knife)

UnderTheRoot Camisole

We don’t have to worry about the millions of people out there who will not like or want or need our makings, we just have to focus on reaching the people who will love us. Popular doesn’t mean what it used to mean. Everyone can be popular now. Yes, everyone. The cool kids may still […]

48 total views, 2 views today

Pitch Perfect – How to Get Your Work into Holiday Gift Guides – Plus Etsy Shop HOT TIP of the Month

a little paste and cut for inspiration

If you grew up in a family (like I did) where you were told not to “toot your own horn” (this was one of my grandmother’s favorites and I still don’t understand it, are we supposed to grab someone else’s horn and toot that – that just sounds rude … and well, unsanitary actually). She […]

57 total views, 4 views today

{Business Tips} When a Rising Tide Lifts all Ships

A couple years ago there was a conversation in the creative community around creative tithing (taking a certain portion of our creative incomes and supporting other artists’ and makers’ creative ventures with it). Maybe with the holiday season approaching it could be a good time to talk about this again. Tithing means giving 1/10th of […]

15 total views, no views today