{Business Tips} 3 Things to Think About Before We Make Something NEW to Sell on Etsy (plus my super HOT tip of the month)

make-something-new

1. Who is this for and why will they want it? Our market is much more important than our marketing. It is no fun to make something we really love making and then have to spend all our time trying to figure out how to sell it. Take the time to think about who is [...]

{Business Tips} – Sweet 16 Last Minute Tips To Increase Holiday Sales Plus Etsy Hot Tip of the Month

gorgeous sweater coat by darryl black (nice boots, too)

There are some excellent tips from last year for improving holiday sales by Myra HERE and Karen HERE. Thanksgiving is late this year so many of us, myself included, have been lulled into a sense of “we have plenty of time” – we don’t. These are some things we need to do: 1. Check your [...]

{Business Tips} Carving out a Niche For Our Makings on Etsy (no sharp utensils needed – please step away from that knife)

UnderTheRoot Camisole

We don’t have to worry about the millions of people out there who will not like or want or need our makings, we just have to focus on reaching the people who will love us. Popular doesn’t mean what it used to mean. Everyone can be popular now. Yes, everyone. The cool kids may still [...]

Pitch Perfect – How to Get Your Work into Holiday Gift Guides – Plus Etsy Shop HOT TIP of the Month

a little paste and cut for inspiration

If you grew up in a family (like I did) where you were told not to “toot your own horn” (this was one of my grandmother’s favorites and I still don’t understand it, are we supposed to grab someone else’s horn and toot that – that just sounds rude … and well, unsanitary actually). She [...]

{Business Tips} When a Rising Tide Lifts all Ships

A couple years ago there was a conversation in the creative community around creative tithing (taking a certain portion of our creative incomes and supporting other artists’ and makers’ creative ventures with it). Maybe with the holiday season approaching it could be a good time to talk about this again. Tithing means giving 1/10th of [...]