Target Markets

There have been some wonderful business tips on marketing and advertising on the blog. To build on these, I’m going to draw upon my other professional life, as a business librarian. Librarians love to connect people with information resources, so I want to devote this post to census data. It can help you think through [...]

What Kind of Entrepreneur Are You?

Many Etsy shop owners are entrepreneurs. Yet we challenge traditional assumptions and perceptions of what it means to be an entrepreneur. Are we hardworking and noble, picking ourselves and our families up by our bootstraps? Are we hoping to get rich? Are we trying to escape the rat race? Join it? Public perceptions of entrepreneurs [...]

{Business Tips} De-stress While Cultivating Quirky Joy

A breath of fresh, creative, summer air (careful - don't breath in the chalk dust!)

If you’ve been following EcoEtsy’s Business Tips, you’ve seen some great posts lately about getting your shop ready for holiday shopping. Now that holiday shopping is in full swing, and you’re either crazy-busy or stressed because you’re not, it’s time to remember to take care of your own physical and emotional health. Do something surprising, [...]