Intrinsic Value

It can be a challenge to keep up with all the business news out there. I’m saying this as a small business owner and also as a business librarian. The Harvard Business Review Blogs are a source that always give me something to consider – often challenging me, and sometimes surprising me.  I was just [...]

Seller to Seller Series: Etsy Shop Banners

team eco etsy: seller to seller series

Here on Eco Etsy we hope to facilitate dialogue on a variety of green living topics – food, crafts, community, you name it! And  part of that is also sharing tips and tricks about managing our Etsy shops. That’s why we’re excited to introduce the new “Seller to Seller” blog series. In this new collection [...]

Target Markets

There have been some wonderful business tips on marketing and advertising on the blog. To build on these, I’m going to draw upon my other professional life, as a business librarian. Librarians love to connect people with information resources, so I want to devote this post to census data. It can help you think through [...]

What Kind of Entrepreneur Are You?

Many Etsy shop owners are entrepreneurs. Yet we challenge traditional assumptions and perceptions of what it means to be an entrepreneur. Are we hardworking and noble, picking ourselves and our families up by our bootstraps? Are we hoping to get rich? Are we trying to escape the rat race? Join it? Public perceptions of entrepreneurs [...]

Taking Your Etsy Shop to the Next Level – Part 2: Marketing & Advertising

buymenow

In Taking Your Etsy Shop to the Next Level – Part 1: , I discussed the importance of actually making sure you prepare before taking action on growing your Etsy Shop.  Today, let’s talk  Marketing and Advertising.  I know that for many this can be a daunting task, because honestly sometimes it feels like most of the [...]