Online Marketplace Etsy Is Going Public | TIME

Today Time magazine posted some not so surprising news about Etsy potentially going public. In 2012, Etsy became a B-Corp.  B Corps {Benefit Corporation) is a type of for-profit [yes, Etsy is a for-profit corporation] that seeks to have a positive impact on society and the Environment – in addition to making money.  I wonder […]

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Daydreaming and Creative Problem Solving

daydreaming and creative problem solving

My business tip for you is one word. Daydream. Make some space in your life for sitting and staring into space. Let your mind wander a bit during these last weeks of August. These moments are important periods of incubation, where our minds process unresolved dilemmas without interference from our more judgmental selves. There have […]

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Intrinsic Value

It can be a challenge to keep up with all the business news out there. I’m saying this as a small business owner and also as a business librarian. The Harvard Business Review Blogs are a source that always give me something to consider – often challenging me, and sometimes surprising me.  I was just […]

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Seller to Seller Series: Etsy Shop Banners

team eco etsy: seller to seller series

Here on Eco Etsy we hope to facilitate dialogue on a variety of green living topics – food, crafts, community, you name it! And  part of that is also sharing tips and tricks about managing our Etsy shops. That’s why we’re excited to introduce the new “Seller to Seller” blog series. In this new collection […]

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Target Markets

There have been some wonderful business tips on marketing and advertising on the blog. To build on these, I’m going to draw upon my other professional life, as a business librarian. Librarians love to connect people with information resources, so I want to devote this post to census data. It can help you think through […]

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What Kind of Entrepreneur Are You?

Many Etsy shop owners are entrepreneurs. Yet we challenge traditional assumptions and perceptions of what it means to be an entrepreneur. Are we hardworking and noble, picking ourselves and our families up by our bootstraps? Are we hoping to get rich? Are we trying to escape the rat race? Join it? Public perceptions of entrepreneurs […]

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Taking Your Etsy Shop to the Next Level – Part 2: Marketing & Advertising

buymenow

In Taking Your Etsy Shop to the Next Level – Part 1: , I discussed the importance of actually making sure you prepare before taking action on growing your Etsy Shop.  Today, let’s talk  Marketing and Advertising.  I know that for many this can be a daunting task, because honestly sometimes it feels like most of the […]

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Taking Your Etsy Shop to the Next Level – Part 1: Preparing for Growth

growing-business-infographic

With the start of new year, most Etsy shop owners begin taking action on their BHAGs (Big, Hairy, Audacious, Goals).  I’m definitely not the exception.  Over the past year, I decided that I wanted to slowly grow my Etsy business and move it out obscurity and into the light.  I’ve done this other businesses I […]

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{Business Tips} 3 Things to Think About Before We Make Something NEW to Sell on Etsy (plus my super HOT tip of the month)

make-something-new

1. Who is this for and why will they want it? Our market is much more important than our marketing. It is no fun to make something we really love making and then have to spend all our time trying to figure out how to sell it. Take the time to think about who is […]

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