{Business Tips} Leveraging the New “About” Page

Super Skivvies

Just over a week ago, Etsy announced a new feature for shop owners – adding an About page.  As soon as I read the blog post, I got excited.  I knew immediately that they had resolved most of the issues sellers struggled with in fully leveraging their avatar and profile. Last year, I wrote two [...]

{Business Tips} Etsy Photography Tips and Techniques

I find the photography in Etsy shops to be one of the most fascinating elements of branding.  The photos are the key to making an artist’s design “speak” to potential buyers.  Yet, the medium itself is an art form.  There are many sellers on Etsy that specialize in photography and have worked for years to [...]

{Business Tips} Etsy Shop Photography – Finding Your Visual “Voice”

Polarity

There are many elements in your Etsy shop that establish a unique overall shop personality.  However, few items have as much impact on that personality as your product photography.  Photographs come up in search, inspire inclusion in treasuries, cause shoppers to “click through” to your shop, and ultimately demonstrate to a potential buyer that your [...]

{Business Tips} Got Followers? Using Facebook as a Marketing Tool

Organic Hawthorne Berries

Getting Acquainted First let me give a Big Thanks to the owner of the opening photo! They are not a member of Team EcoEtsy but interesting social media pics are somewhat difficult to come by, so thank you Bri at Rotated Designs on Etsy. I’m very excited to be a new member of the EcoEtsy [...]

{Business Tips} Event Displays that Draw Attention

Earnest Efforts Display

Display Envy.  You know it when you see it.  You go to an art fair or festival and there are always a few displays that make you stop and say “Wow”.  These artists always look busy, draw customers in with their inviting design, and you are left wondering how they created their stand-apart display. While [...]