Optimize Your Shop for Etsy Browse

browse

Last October, Etsy changes the way buyers search for items by introducing “Browse.” Now when buyers visit Etsy to find items they are looking for in a more user-friendly manner – for example, if you are looking for gift ideas for this upcoming Valentine’s day, you can click on Gift Ideas or Valentine and then [...]

{Business Tips} When a Rising Tide Lifts all Ships

A couple years ago there was a conversation in the creative community around creative tithing (taking a certain portion of our creative incomes and supporting other artists’ and makers’ creative ventures with it). Maybe with the holiday season approaching it could be a good time to talk about this again. Tithing means giving 1/10th of [...]

{Business Tips} Managing Our Energy Instead of Just Our Time

waxing

So, like many of us I set up my business as a one woman show. This was not a conscious decision – I never said, or even thought, “I am just going to do everything!“ I just did one thing- I made something. And then I did another thing – I marketed it. And then I did [...]

{Business Tips} New Etsy Features and Updates for Sellers

etsygiftcards

On August 31, 2012, Etsy Seller were greeted with a message from Etsy announcing the Etsy Gift Cards, just one of the many new goodies Etsy is rolling out.  When I first wrote about Direct Checkout I anticipated Etsy introducing additional services. So far we have Etsy Shipping Labels, Listing Labels, and now Etsy Gift [...]

{Business Tips} Content – How to Leverage Yours

Kipi

Over the last month, I’ve been learning and thinking a lot about content and content strategy – honestly a topic that I haven’t really considered in too much depth before.  In fact, if I did start to venture down the path of  ”content strategy” the tasks were typically centered around specific channels.  Asking myself questions [...]