Optimize Your Shop for Etsy Browse

Last October, Etsy changes the way buyers search for items by introducing “Browse.” Now when buyers visit Etsy to find items they are looking for in a more user-friendly manner – for example, if you are looking for gift ideas for this upcoming Valentine’s day, you can click on Gift Ideas or Valentine and then […]

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{Business Tips} When a Rising Tide Lifts all Ships

A couple years ago there was a conversation in the creative community around creative tithing (taking a certain portion of our creative incomes and supporting other artists’ and makers’ creative ventures with it). Maybe with the holiday season approaching it could be a good time to talk about this again. Tithing means giving 1/10th of […]

817 total views, no views today

{Business Tips} Managing Our Energy Instead of Just Our Time

So, like many of us I set up my business as a one woman show. This was not a conscious decision – I never said, or even thought, “I am just going to do everything!“ I just did one thing- I made something. And then I did another thing – I marketed it. And then I did […]

6,291 total views, 2 views today

{Business Tips} New Etsy Features and Updates for Sellers

On August 31, 2012, Etsy Seller were greeted with a message from Etsy announcing the Etsy Gift Cards, just one of the many new goodies Etsy is rolling out.  When I first wrote about Direct Checkout I anticipated Etsy introducing additional services. So far we have Etsy Shipping Labels, Listing Labels, and now Etsy Gift […]

3,420 total views, 4 views today

{Business Tips} Content – How to Leverage Yours

Over the last month, I’ve been learning and thinking a lot about content and content strategy – honestly a topic that I haven’t really considered in too much depth before.  In fact, if I did start to venture down the path of  “content strategy” the tasks were typically centered around specific channels.  Asking myself questions […]

1,367 total views, 3 views today

{Business Tips}To Direct Checkout or Not to Direct Checkout That is the Question

Etsy sellers fall into one of the 4 categories of the classic marketing bell curve.  There are Early Adopters (myself included), we are willing to take risks and try new features Etsy rolls out. The  Pragmatists who will only be willing to try new features only if it solves a problem for them.  Then there are the Conservatives […]

4,812 total views, 4 views today

{Business Tips} What’s the Deal with Promoted Posts?

Over the past few weeks there has been a lot of buzz over the new Promoted Posts feature for Facebook Fan Pages. I haven’t seen these many feathers ruffled up since Etsy introduced Relevancy vs. Recency. In the EcoEtsy team forum, several team members have been posting about this change. The general consensus is that Facebook […]

2,034 total views, no views today

{Business Tips} Promote Your Business With Tophatter

Have you checked out Tophatter?  Tophatter is a fairly new live auction site that you can attend right from the comfort of  your home.  All you need is a laptop, internet connection, and of course a Tophatter account.  As a buyer, If you decide to decide to bid and win an item, PayPal is the […]

3,218 total views, 4 views today

{Green Business} Handmade Chibi Business Card, and Eco-Crushing Joon and Scout

I’ve been doing a lot of thinking, and writing, lately about green business practices.  I’ve been combing, lurking, scoping and scouting all over Team Eco Etsy, in a hunt for pretty examples of our team’s amazing green business practices to share with you.  I have found a veritable mountain of inspiration, which I hope to […]

2,384 total views, 2 views today