{Business Tips} 5 Tips for an Outstanding Marketing Campaign

  This week’s business tip is courtesy of our very own Sonya Kanelstrand of Organic Living by Kanelstrand. Did you know? When you were starting your online business, you have to do more than create, photograph & list your fabulous products; you also have to act as your own marketing manager. Here are 5 essential tips […]

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{Business Tips} Your Profile Tells Your Story

Once Upon a Time by PeacesofIndigo For many people, talking about themselves is a very difficult.  This makes the blank white canvas of the Etsy profile page a dreaded space for Etsy sellers.  However, the profile is one of the biggest opportunities in your shop.  This is where your true personality can come through and […]

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{Business Tips} Business or Hobby?

This topic has always intrigued me.  As you all may already have figured out, I’m the shop owner of Herban|Luxe on Etsy, where I offer handmade makeup products which are created using formulas I developed. I have been creating my products for over 10 years now – but here’s the funny thing – when I […]

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{thoughts on shops} eyeing the 5seed shop

  Hi nicies! I’m so excited to be here, sharing the April {Thoughts on Shops}. As we all know, there are so many important elements to crafting a fabulous business. Each week we’ll look at a few ideas that help to make our indie business shops as great as they can be! Today we’re visiting […]

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{Business Tips} Discovering Your Visual Identity

Last week in the Thoughts on Shops post, a quote from Polarity really struck me: “Before you need a banner,  you need an identity and, then, you need a kick-butt banner and kick-butt pictures that reinforce that identity.” That quote led me to think about how we discover and define our shop identities. A strong visual identity is […]

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Going Up? The Elevator Pitch

In the last couple of weeks, I’ve been trying to figure out how to apply many of the lessons presented at the Etsy success symposium. There was a lot of great information, but one thing that I found myself coming back to again and again was one of the simplest: The 30 second “elevator pitch” […]

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Keeping It All Organized

Keeping track of inventory, budgeting and supplies in a “normal” business are important steps but never easy, but when you factor in a lot of reclaimed, recycled and one of a kind parts, it can turn into a real mess with a quickness. Since January tends to bring with it resolutions of getting organized, I […]

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Business Tips: Trademarks & Copyrights

A copyright provides protection for your creation.

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Goals for the New Year

Before I get too far into this, I’d like to apologize for going off-format a little with this post, I hope you guys will bear with me… Somewhere back in grade school, a teacher of mine made the bold claim that there were no stupid questions. I remember she said that if one of us […]

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