Target Markets

There have been some wonderful business tips on marketing and advertising on the blog. To build on these, I’m going to draw upon my other professional life, as a business librarian. Librarians love to connect people with information resources, so I want to devote this post to census data. It can help you think through [...]

Business Tips: Keeping Customers and Getting New Ones

As business owners we all struggle with the same issues, no matter how big or small our businesses are. Keeping existing customers while building your business and getting new customers is an extremely challenging feat.