{Business Tips} Considering a Wholesale Show?

wine charms

At the end of 2011, I set a number of business goals for myself in 2012.  One of the goals on the list was to increase the wholesale side of my business.  I have had wholesale customers, but they have arrived on my doorstep in interesting ways – someone saw my shop on Etsy, a [...]

{Business Tips} Last Minute Holiday Marketing Ideas

Time is quickly running out for the last minute holiday sales.  As shipping time will begin to inhibit gifts arriving in time, here are a few creative techniques to continue holiday sales right up to the last minute. Provide e-Gift Certificates Many shops have gift certificates available this holiday season.  Creating an e-mail version of [...]

{Business Tips} Event Displays that Draw Attention

Earnest Efforts Display

Display Envy.  You know it when you see it.  You go to an art fair or festival and there are always a few displays that make you stop and say “Wow”.  These artists always look busy, draw customers in with their inviting design, and you are left wondering how they created their stand-apart display. While [...]

{Business Tips} A Strategy for Events

karenmeyers

Events.  Some artists spend most of their weekends all year long traveling to events near and far, while others don’t do events at all.  For some, an “event” is a trunk show in their living room with 15 close friends, others wouldn’t consider anything with less than 100,000 attendees. How about you?  Do you participate [...]