{Business Tips} Discovering Your Visual Identity

Locket by Polarity

Last week in the Thoughts on Shops post, a quote from Polarity really struck me: “Before you need a banner,  you need an identity and, then, you need a kick-butt banner and kick-butt pictures that reinforce that identity.” That quote led me to think about how we discover and define our shop identities. A strong visual identity is [...]