Target Markets

There have been some wonderful business tips on marketing and advertising on the blog. To build on these, I’m going to draw upon my other professional life, as a business librarian. Librarians love to connect people with information resources, so I want to devote this post to census data. It can help you think through [...]

{Business Tips} Some New Etsy Shop Insights

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If you are anything like me, I rely heavily on my stats to continually refine and improve my shop performance.  However, I will admit that I am focused on just a few sources for my insights – shop stats on Etsy, my blog metrics, and Facebook insights. The other day, I decided to branch out [...]

{Business Tips} Right Brain Approaches in a Left Brain World

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The right brain vs. the left.  Studies have been done, papers have been written, and we all know that each half of the brain gives us special gifts.  I love the lead graphic in this post from CartoonADay.  The image clearly shows us the logical paths of the left brain and the more creative paths [...]

{Business Tips} Considering a Wholesale Show?

wine charms

At the end of 2011, I set a number of business goals for myself in 2012.  One of the goals on the list was to increase the wholesale side of my business.  I have had wholesale customers, but they have arrived on my doorstep in interesting ways – someone saw my shop on Etsy, a [...]

{Business Tips} Keeping Your Shop Looking Fresh

Rearrange Shop

We put a lot of focus on how to drive traffic to our shops through marketing and advertising both on the web and off.  However, sometimes it is easy to forget the importantance of keeping our shop looking fresh and new to those who come back to the site on a regular basis.  Here are [...]