Pinterest Board That Attracts Your Ideal Customer


If you’ve been on the internet last decade or so, you probably went down the rabbit hole on Pinterest more often than you are willing to admit. (Ahem) Did you know that an Etsy’s product image was THE FIRST pin on Pinterest! Since then, this online visual candy shop of recipes, DIY’s, exocitc locales and […]

2,261 total views, 4 views today

Target Markets

There have been some wonderful business tips on marketing and advertising on the blog. To build on these, I’m going to draw upon my other professional life, as a business librarian. Librarians love to connect people with information resources, so I want to devote this post to census data. It can help you think through […]

622 total views, 3 views today

{Business Tips} Some New Etsy Shop Insights

Screen Shot 2012-10-04 at 9.13.35 PM

If you are anything like me, I rely heavily on my stats to continually refine and improve my shop performance.  However, I will admit that I am focused on just a few sources for my insights – shop stats on Etsy, my blog metrics, and Facebook insights. The other day, I decided to branch out […]

1,034 total views, 7 views today

{Business Tips} Right Brain Approaches in a Left Brain World


The right brain vs. the left.  Studies have been done, papers have been written, and we all know that each half of the brain gives us special gifts.  I love the lead graphic in this post from CartoonADay.  The image clearly shows us the logical paths of the left brain and the more creative paths […]

954 total views, 7 views today

{Business Tips} Considering a Wholesale Show?

wine charms

At the end of 2011, I set a number of business goals for myself in 2012.  One of the goals on the list was to increase the wholesale side of my business.  I have had wholesale customers, but they have arrived on my doorstep in interesting ways – someone saw my shop on Etsy, a […]

1,141 total views, 9 views today

{Business Tips} Keeping Your Shop Looking Fresh

Rearrange Shop

We put a lot of focus on how to drive traffic to our shops through marketing and advertising both on the web and off.  However, sometimes it is easy to forget the importantance of keeping our shop looking fresh and new to those who come back to the site on a regular basis.  Here are […]

961 total views, 8 views today

[Business Tips} A Fresh Look At Surveys

It is part of our human nature, as social creatures  craving acceptance, to wonder what others think of us.  As business owners too, we often wonder whether our customers are interested in our products, drawn in by our photography,  and engaged in our stories.  It can be hard to ask what others think of us, […]

733 total views, 2 views today

{Business Tips} 12 Trends to Watch in 2012

The word “trend” can sometimes be seen as a polar opposite of “green”.  A trendy outfit can be one that is worn once or twice and then discarded into a landfill….or hopefully upcycled into something beautiful and new!   However, for me, the word trend encompasses business opportunity.  Understanding trends in consumer behavior can open […]

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{Business Tips} 2011: Look Back & Plan Forward


With 2011 officially in the rear view mirror, right now is a great time to take a look at your performance stats from the year and set some solid goals for your business in 2012.  Information today is abundant, allowing us to easily track sales, Facebook fans, blog followers, traffic drivers and much more.  At […]

721 total views, no views today